By Salim Yunusa
The value of Coca Cola fell in the region of four billion dollars after Cristiano Ronaldo disparagingly removed two bottles from their place at his press conference on Monday.
The Portugal star is known to be a keen advocate of healthy living and is not a fan of fizzy drinks such as Coca Cola.
Upon arriving for his media duties ahead of Portugal’s opening Euro 2020 game against Hungary, the attacker sat down and then pushed two bottles of Coke to one side. He then pointedly raised a bottle of water.
The message was clear and, as well as going viral on social media, it has had an impact on the financial world too.
Coca Cola shares dropped from 56.10 dollars to 55.22 dollars almost immediately after Ronaldo’s gesture, meaning the company’s value fell from 242bn dollars to 238bn dollars.
The Portugal and Juventus star is known for his extreme professionalism, and he swiftly moved the two bottles of the tactically-placed soft drink away from himself and out of view.
The ex-Real Madrid forward has previously spoken about his dislike of soft drinks and junk food.
“I’m tough with my son,” Cristiano said recently. “Sometimes he drinks Coca Cola and Fanta, he eats crisps and he knows I don’t like it.”